Universal Commerce Protocol (UCP)
Open standard (Google, co-developed with Shopify, Etsy, Wayfair, Target, Walmart) for agents to discover, check out and support orders.
- Status
- active
- Categories
- Agentic commerce
- Website
- https://ucp.dev
- Pricing
- Not shown: no verified source yet.
- Platforms
- google-merchant, shopify
- Features (per vendor pages)
- api
- Not verified
- pricing; latest spec version number; list of live agent surfaces beyond Google AI Mode/Gemini
- Sources
- https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/ — checked 2026-10-17 (Google announcement, Jan 11 2026)
- https://github.com/Universal-Commerce-Protocol/ucp — checked 2026-10-17 (Spec repo, Apache-2.0)
- https://developers.googleblog.com/under-the-hood-universal-commerce-protocol-ucp/ — checked 2026-10-17
- Last verified
- 2026-10-17 (agent)
- Commercial relationship
- Sponsorship: none. See disclosure.